Growth hacking APIs What role do APIs play in your growth strategy

on YouTube ↗20m

" summary

APIs fall into three actionable typologies: infrastructure (API-as-product) where growth metric is activation measured as API calls, API-projects-product where growth is increased customer spend, and marketplace (powers/promotes) where growth is user/content acquisition. Tactics include focus on a single use case and vertical, profiling every decision-maker, building SDKs/plugins and clean docs, careful pricing to avoid overage friction, publishing a high-quality open source component, and using marketing automation with targeted landing pages and tools like HubSpot / Marketo.

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" chapters (10)

1. 0:00Intro
2. 0:57Product Marketing (aka Growth Hacking)
3. 2:43Intersection of Marketing and Growth Hacking
4. 4:21Purchase Decision Making Process
5. 4:36The Decision Making Unit
6. 5:37Typologies of an API
7. 10:40Primary Growth Goal of API by typology & customer funnel stage
8. 13:25What to do When Your API is a Growth Hack
9. 15:39The Questions
10. 16:04The Answers

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