Enabling the future of work: Balancing a two-sided market
summary
Elance-oDesk claims to be the world’s biggest online work platform with 8 million freelancers, 2 million businesses and 2.7 million jobs per year, and shows a working MVP platform built around three pillars: matching algorithms that lift successful matches, magnets to attract both sides, and a toolbox of collaboration features. Monetization experiments that succeed are transaction cut, paid access, promoted visibility and paid tools. Embeddable APIs/HTML snippets expose jobs and profiles and the system scales because matching metrics improve outcomes.
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chapters (11)
- 0:00Intro
- 1:06The twosided market
- 2:02Old business model
- 2:37Platforms
- 5:23What is a platform
- 9:22Matching algorithms
- 11:53Courage
- 12:49Trust
- 13:36Transaction cuts
- 13:59Pay for access
- 14:17Pay for tools
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