What's Next? Digital : API Ecosystems, Marketplaces and Platforms
summary
Argues that real progress is about reducing partner onboarding from manual weeks or months to days instead of months by standardizing business terms and exposing APIs through portals and gateways (example: IBM API Connect style stacks). Distinguishes simple developer portals from true many‑to‑many marketplaces where an owner vets suppliers, can validate providers, host APIs, bill, and surface analytics. Recommends building an ecosystem first, then a marketplace, then a platform that lets tenants run businesses on top.
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chapters (9)
- 0:00Intro
- 3:25Scenarios
- 5:39Partnerships
- 9:17Marketplaces
- 13:12Why should you create a marketplace
- 18:22What is a platform
- 21:32Who are your partners
- 24:07Back up
- 25:32Going from Marketplace to Platform to Ecosystem
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