Why Your API Adoption is Failing & How to Fix It
summary
Companies with API platforms (LiveRamp handled ~10–11 billion requests/day) find adoption stalls because customers face boilerplate and runtime errors; shifting to an SDK first approach produces a practical fix: provide a layer 1 SDK (HTTP client with auth, retries, pagination, rate-limit handling) and optionally a layer 2 SDK that chains primitives into business calls. Concrete results include much faster time-to-200 (time to first successful request), far fewer integration errors via type safety, richer copy‑paste usage snippets, and smoother enterprise adoption.
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chapters (11)
- 0:00Introduction
- 1:00The API platform initiative
- 2:38Restaurant analogy
- 6:49SDK first
- 8:52Social proof
- 10:20Benefits of SDKs
- 12:50SDK example
- 15:10Usage Snippets
- 17:25Internal Development
- 18:35API strategy
- 19:50Twostep process
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