Avoid These Mistakes in Sustainable Digital Business
summary
Company founded on three pillars — pick work with positive impact, cut operational footprint, and prefer digital over physical — and grows to a 25-person agency. Introduces an ethical screening (green/gray/red) and a no-fly policy that cuts company emissions roughly in half. Builds the page-level estimator at websitecarbon.com, experiments with on-site solar (project dismantled), adopts B Corp certification, coins carbon sinking (upfront 25–30 year removals), and votes in a vegetarian food policy for company-paid meals.
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chapters (14)
- 0:00Intro
- 2:55Why run a sustainable business
- 3:45Three pillars of sustainability
- 5:12Where we are now
- 6:42Projects with positive impact
- 9:35Ethical screening tips
- 13:09Carbon footprinting
- 16:45Nofly policy
- 18:39Renewable energy
- 22:37Offsets
- 27:09Climate perks
- 32:04Digital sustainability
- 34:28BCorp
- 36:22What is a Corp
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