The Business of Community
summary
Advocates a concrete plan with three parts: benefit‑cost‑implementation framework, clear goals and measurable success criteria, and slow, trust‑first engagement. Gives concrete benefits (word‑of‑mouth, faster R&D, recruiting) and an example tradeoff: embed engineers to save $300k vs a $500k support contract. Recommends starting small, learning the community before acting, budgeting people or in‑kind hosting, enforcing zero tolerance for bad behavior, and hiring a community manager for scaling.
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chapters (17)
- 0:00Intro
- 0:52Welcome
- 3:44Questions
- 4:04Definition
- 4:53Types of Communities
- 6:46The Plan
- 8:44Wordofmouth
- 9:29Early Adopters
- 10:16Customer Support
- 11:11Recruiting
- 12:05Influence
- 13:27Cost
- 14:36Inkind
- 15:11Work Contribution
- 16:04Mentoring
- 18:04Implementation Plan
- 29:45QA
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