Turning a side project into a business 10 lessons in 10 minutes
summary
Built TotalCarCheck.co.uk from evenings using .Net technologies on a free laptop and phone, then grows to check ~10 million vehicles a year (~25% UK), with hundreds of thousands of paying customers and two full-time staff. Infrastructure costs stay under 1% of revenue by using Microsoft for Startups credits, reserved VM discounts and SaaS hosting. Prioritises email-only customer support with a personal touch, delays Google Ads for two years, drives 94% organic/direct traffic via mobile‑friendly fast sites and Lighthouse tuning, and treats security and SEO as non-negotiable.
AI-written summary · about
chapters (6)
- 0:00From side project to business
- 2:04Overcoming startup fears
- 3:51Developing a business strategy
- 6:05Customer support and growth
- 7:38Infrastructure and branding
- 10:02Marketing and core principles
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