Customer Discovery or Product Discovery
summary
Describes how Intentwise combines customer discovery and product discovery rather than treating them separately, focusing on incorporating search and discovery throughout the development process. Explains their approach of using technology as an enabler (not the business itself) and how they listen to customers to build products that capture and act on customer intent.
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chapters (6)
- 0:00Start
- 3:06Startup Discovery path • Founders Philosophy • Lean Product Development
- 9:50Product Discovery cannot be done in isolation from Customer Discovery.
- 12:33CI & CD at the core of your culture • Data should be at the fore front and NOT an after thought.
- 19:24Identify the gap • Review the landscape • Beta customers • Automation
- 35:381. Bootstrap when possible. 2. Focus on Customers. 3. Listen, Learn and Test.
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