Lean Startup from the Trenches
summary
A startup builds GoodKarma with a design sprint then an MVP, validates pricing by selling before product completion and signs the 5% fee deal as part of early sales. Acquisition uses cold calls and referrals, activation debugging with hotjar rather than Mixpanel, and retention work applies BJ Fogg and the Hook Model. A customer factory framework tracks acquisition, activation, retention, revenue, referral and the team reports 226 instant bookings so far while iterating experiments.
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chapters (6)
- 0:00Start
- 0:10What Is Lean Startup
- 12:45Design Sprint
- 13:47The Design Sprint
- 15:57Get out of the Building
- 17:34Five Key Metrics
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