Prototyping at Finnair
summary
Finnair runs prototyping across mobile, seatback IFE and onboard Wi‑Fi and shows concrete outcomes: paper sketches drive animation decisions, a QR code seat test iterates on onboarding, and a complex booking prototype moves a city‑breaks link from 0 out of 15 -> 100% discoverability, producing a 300% sales lift. Tools in regular use are Axure, Sketch, paper, with Actor/JS for payment form precision. A Wi‑Fi POC validates edge cases and is now maturing into a released feature.
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chapters (13)
- 0:00Introduction to prototyping
- 1:04Prototyping as a mindset
- 3:14Teams and prototyping at Finnair
- 7:14Paper prototyping basics
- 8:41Testing Wi-Fi onboarding ideas
- 10:23Fast digital prototyping
- 11:52Complex prototypes in action
- 16:37Payment form prototype case
- 18:33Wi-Fi portal proof of concept
- 20:18Tools and methods used
- 21:03Scenario scripts and props
- 22:30Building the in-house design team
- 23:57Q&A session
