Fireside Chat
summary
Fox Sports says it builds concrete tools not just visuals: it created the yellow first-down line and the glowing puck, rigs real‑time telemetry to stick graphics to NASCAR cars, and deployed a large virtual NASCAR set in Charlotte using Unreal Engine. Calibration lets those graphics run reliably on the road, talent interact with AR elements, and virtual NASCAR events on iRacing rank among the top five TV esports broadcasts during the pandemic.
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chapters (15)
- 0:00Intro
- 2:15What is FOX Sports mission
- 4:27Trends in the broadcast industry
- 5:35Reimagining the NASCAR franchise
- 8:45Unreal Engine
- 10:21Audience Response
- 13:06RealTime Technology
- 14:17Scaling Unreal Engine
- 16:06How Unreal has changed content
- 17:18Benefits of layering content
- 18:29How is it helping to change the way you create narratives
- 20:33How is it helping to create more engaging and immersive audience experiences
- 21:28Whats the impact for your sports presenters and anchors
- 24:29What do you think in 5 years time
- 28:42Opportunities for crossovers
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