Generative AI for Fan Engagement, a multi-billion-dollar industry
summary
A live system demonstrates an AI agent, an AI-powered camera that recognizes race cars and players, and an AR helmet try-on all built on Fiducia | AI’s platform using OpenAI, AWS Bedrock and WatsonX with RAG and a vector DB. Model fine-tuning costs reported as $200–$2,000, configuration for full experiences takes under 20 minutes (AR assets a day), and phone latency is ~2–3 seconds; pilots include Cal football and a Ferrari IBM partnership and monetize via NIL and sponsorship uplift.
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chapters (20)
- 0:00Next-gen fan engagement
- 1:36Generative AI in sports
- 3:43AI as modern utility
- 6:13Live AI sports agent demo
- 7:39AI camera real-time demo
- 9:47AR helmet try-on
- 10:31NIL compliance in sports
- 12:22Sponsor integration in fan experiences
- 14:07Fan AI camera experiment
- 15:31Sports viewing future with 5G & AI
- 16:57Microservices for fan experiences
- 17:38QR codes triggering AI responses
- 18:42Global impact of 5G & generative AI
- 19:45Edge computing for stadiums
- 20:28Breaking language barriers in sports
- 21:53Cross-cloud AI integration
- 22:16Athlete digital twins
- 23:18Scaling AI fan engagement
- 23:40Humanoid robots in stadiums
- 24:23Closing & Q&A
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