Innovation and New Narratives in Media: RTVE Lab
summary
RTVE's Audiovisual Innovation Lab (El Lab) presents how it uses digital tools to reach new audiences by developing interactive, gamified and mixed-reality formats. Examples include the projects 'Cómo el machismo influyó en nuestra adolescencia', 'Be Witness' and 'Saber y Qatar', illustrating practical applications of interactivity, gamification and mixed realities.
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chapters (8)
- 0:00Welcome
- 2:09RTVE Lab presentation
- 5:18What is RTVE Lab
- 16:33Three major formats
- 25:49Adapting to languages and platforms
- 30:47Audience participation in content
- 37:51Future outlook in news broadcasts
- 43:34Q&A
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