~/talk

Discover how your generic data makes you unique among millions of users

on YouTube 51m
TalkinSpanishat T3chFest 2023 · 2023-03-02..03-03· [privacy-and-compliance, data-visualization]

speakers

name:Ángel Merino Hernández
links:none on file
name:José González Cabañas
links:none on file

resources

video:https://youtu.be/jLrjlzZJkQ0
slides:none on file

summary

Explains research showing how combining generic profile attributes—interests, skills, and similar metadata—can uniquely identify users among millions on platforms like Facebook and LinkedIn. Describes the advertising/targeting tools provided by these social networks and how those tools were used in the researchers’ experiments, starting from a small illustrative example and including audience interaction.

AI-written summary · about

chapters (10)

  1. 0:00Welcome
  2. 1:06Game setup with QR
  3. 3:55Generic data explained
  4. 6:24Interest combination
  5. 13:32Platform research
  6. 23:30Facebook ad demo
  7. 28:11LinkedIn ad demo
  8. 31:00Real risks
  9. 36:17Summary
  10. 43:43Q&A

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