IT evangelism: how to raise a Baba Yaga in your team
summary
Talk examines how an employee can evolve into a technology evangelist within a team, tracing paths from junior developer to brand advocate and contrasting those who become invested with those who remain neutral. It defines technological evangelism as a role anyone can take on—combining engineering, management and marketing functions—and discusses approaches to identifying and nurturing such evangelists in a company.
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chapters (21)
- 0:00What is an evangelist
- 1:50Why companies need evangelists
- 3:58Employee loyalty
- 6:48Mistakes with evangelists
- 8:17Culture and trust
- 10:49Non-material motivation
- 11:53Habrahabr platform
- 13:42Employee evolution
- 15:29Discussion with evangelists
- 16:34Bitrix evangelist experience
- 18:21Microsoft evangelist role
- 23:07Avito developer relations
- 25:35Do evangelists bring money
- 28:08Building trust with developers
- 31:49Community impact on revenue
- 34:21Retention concerns
- 37:12Evangelists as personalities
- 40:01Handling product failures
- 42:27Good evangelist defined
- 47:26Scaling evangelism
- 48:49Why developers choose companies
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