The future of the mobile monetisation and user acquisition market
summary
Panelists argue that playable ads are the dominant innovation, driving long ad sessions (45–60s or more) and higher conversion when authentic to the game. AppOnboard cuts playable build time from ~45–60 days to about seven days, an ~80% reduction. KPIs to watch: engagement rate above 40% (caps ~70%) and impressions per engaged user ~4–8. Market is ~$20bn for installs, but transparency and fraud remain critical problems until networks publish true publisher IDs and placements.
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chapters (10)
- 0:00Mobile monetisation intro
- 3:32User experience as the foundation of monetisation
- 8:34Creative UA strategies
- 13:21Key campaign metrics
- 17:15Playable ads innovation
- 22:43UA platforms & targeting
- 27:45Ad fraud prevention
- 35:00Rising CPM costs
- 39:48Brand vs performance ads
- 44:01Future trends & closing
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