How offline advertising can boost your mobile and digital acquisition performance
summary
Claims that running TV and other offline channels lifts mobile installs, session depth and LTV by creating a measurable halo effect on digital and higher click‑through and conversion rates. Uses holdout market comparisons (TV in Canada vs no‑TV in the US) and synchronized PPC/social buys to isolate impact, with small test budgets typically £20–25k and global rollouts up to 50 countries. Warns of false attribution from networks and recommends holdout market comparison and clear success metrics.
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chapters (8)
- 0:00Offline advertising for mobile growth
- 3:52Offline channels overlooked
- 6:13Testing offline campaigns safely
- 9:55TV’s halo effect on digital
- 13:30TV’s true value beyond impressions
- 15:20Offline attribution and fraud pitfalls
- 16:46TV and digital combined results
- 18:41Key takeaways and next steps
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