Monetising First Party Data for in app Advertising
summary
Claims a privacy-safe pipeline that removes all PII including IP address and uses no universal identifiers so first‑party game events stay isolated and models are built only on publisher data, enabling compliant targeting of iOS opt‑out traffic and restoring revenue lost to ATT (cites 18–50% iOS revenue loss). Describes 1.5 years building an ad network, in‑app price mediation that plugs multiple SDKs and serves the highest bid, publisher profit‑sharing, and a live portal.
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chapters (10)
- 0:00Monetising first party data
- 1:12Ad revenue challenges solved
- 2:41Leveraging first party data
- 4:07Building ad network
- 5:51Standardising game events
- 7:18First party data benefits
- 9:03iOS ad revenue improvement
- 9:25Ad SDK transparency
- 11:35Publisher profit sharing
- 12:38Platform launch
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