From Waterfall to Bidding Everything you Need to Know
summary
Chartboost mediation contrasts waterfall and bidding: waterfalls give line‑item price transparency but add latency (up to 70 line items → ~35s worst case) versus bids returning highest price instantly; Chartboost times out around 0.5s. A hybrid routes the winning bid into the waterfall. A test using pre-bid user pricing (route known $25 or $17 users to that line) yields more impressions per DAU, lower load time, higher ARP but lower observed CPM when no fallback occurs. Predicts publishers push bidding plus a unified rendering SDK and seller‑side pricing control.
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chapters (11)
- 0:00Introduction
- 1:09Waterfall mediation
- 2:12Waterfall pros and cons
- 3:56Waterfall latency challenges
- 4:40Bidding mediation
- 5:43Bidding pros and cons
- 6:46Waterfall and bidding
- 8:52Testing price optimization
- 10:17Future of bidding
- 12:00Creative rendering standards
- 13:28Q&A
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