Fireside Chat: What do Game Developers Really Think About Monetisation?
summary
Survey data show 75% of developers rank does not interrupt gameplay as the top requirement, so the talk focuses on in-game, ambient placements (billboards, card backs, puzzle pieces, fashion items) that sit alongside rewarded ads and IAPs. Details include an SDK-focused integration path, a transparency dashboard so developers can control inventory and block categories, and early metrics: users show roughly 3x user preference for immersive units and developers demand transparency of where ads are showing. CPMs dip then rebound as brands shift from legacy channels.
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chapters (14)
- 0:00Introduction
- 1:01Survey purpose
- 2:26Guest introductions
- 4:34Top monetization priorities
- 6:42Non-interruptive gameplay
- 9:08Ad placement transparency
- 12:56Immersive ad formats
- 15:41User ad format preferences
- 17:24Traditional monetization reliance
- 20:35Strategy compatibility
- 22:19Adimo key lessons
- 24:25COVID-19 ad trends
- 27:31Survey insights
- 28:53Closing
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