How to run Mobile Games as a Service for Decades? Introducing Beacon
summary
Beacon is Rovio’s internal live‑ops and analytics platform built over 10 years of development and roughly 50 interconnected services, delivered via an SDK and web dashboard. It provides a data lake with player‑level metrics, ad mediation, UA payback modelling, remote app configuration, AB testing, ML‑driven personalization and a liveops calendar that updates without client releases. It enforces country‑specific privacy rules (tens of jurisdictions), surfaces retention/revenue cohorts out of the box, and is used to optimize ad frequency and pricing by segment.
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chapters (10)
- 0:00Beacon introduction
- 1:55Beacon’s tech stack
- 3:17Game lifecycle phases
- 4:02Prototyping with analytics
- 5:49Soft launch & user acquisition
- 7:55Global launch & config
- 9:40Scaling & personalization
- 12:47Beacon client integration
- 13:31Live demo: Angry Birds Stream BL
- 17:41Q&A
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