Looking for Alternatives
summary
Claims that Apple+Google account for only 49% of all installs and that alternative Android stores saw $36B spent in 2021 drive the argument: direct-to-device channels and carrier/OEM storefronts are big and growing. On-device software that sits in firmware enables frictionless full-APK installs, passes third-party identifiers compliantly, and avoids common click-fraud. Products named are Dynamic Installs (preloads on new activations) and App Select (first-boot recommendations); example: Candy Crush gains users via carrier app stores, including a 74‑year‑old new player.
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chapters (8)
- 0:00Alternative distribution in gaming
- 1:27App economy problems today
- 3:36Third-party ID depreciation
- 6:05Why alternative distribution matters
- 9:43Carrier app stores growth
- 12:56On-device app discovery
- 15:26Digital Turbine’s UA solutions
- 17:34Q&A
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