Huawei Ads - All About Quality
summary
Huawei Ads claims direct reach into 1 billion Huawei devices with ~700M smartphones and AppGallery 540M MAU (42M in Europe, 61% growth). The platform offers a DSP, DMP, SSP, programmatic/display, AppGallery promotion and search channels, seamless in-app installs, and integrations with Adjust/AppsFlyer. Publisher integration takes about three hours, 2021 revenue share is 80/20, a German weather app reports ~3M daily ad requests, 80–90% fill and €2.90 eCPM.
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chapters (20)
- 0:00Intro
- 2:06Grow with Huawei Ads
- 6:01How to thrive in this fast changing wore
- 8:181 Billion connected devices
- 11:32How are you serving Huawei device owners to
- 12:10A holistic ads platform: The architecture of Huawei
- 14:55Start monetising in 4 steps
- 15:33A competitive revenue sharing ratio
- 15:52Committed to high quality content
- 18:15Three reasons to choose Huawei Adam
- 20:09Breakdown of traffic distribution in Europe
- 20:32Mate and P series users are very sought after for engagement level
- 21:46Six ways of targeting your audience
- 22:50Powerful placements: three channels to choose
- 23:50Programatic display network
- 24:21AppGallery paid promotion
- 25:39Seamless app install ads
- 26:51Track your results accurately App tracking
- 27:30Ali Express-ran a 5 day campaign using Search, achieving significant incremental revenue
- 28:30Join the Huawei Ads partnership programm
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