How Mobile Games Can Leverage ASO for Post IDFA User Acquisition
summary
Claims that ASO can replace lost IDFA-driven targeting after ATT by shifting budget into apple search ads and by mining keyword volumes, reviews and store creatives for intent signals. Specific tactics include using ASA keyword volume to build search clusters, measuring conversion rate per keyword to improve organic rank, running A/B/B tests on Google Play for reliable creative lifts, tweaking the iOS long description for ASA relevance, and using custom store listings and creative sets to match context.
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chapters (16)
- 0:00Intro
- 2:05About aptweak
- 2:25Clients
- 2:48About Me
- 3:38Agenda
- 4:18Slides
- 4:41What is ASO
- 6:38How does ASO help
- 6:56IDFA changes
- 8:22Apple Search Ads
- 8:35Why Apple Search Ads
- 14:21How To Use ASO To Improve Creative
- 16:39How To Use ASO To Improve contextual opportunities
- 19:22How To Research Customer Intent With ASO
- 21:44How To Use Reviews
- 23:21Q A
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