Hindsight is 2020: How to Gain & Retain Your Audience in 2021
summary
Mobile usage rises to 3.5 hours per day in 2020 (up 25 minutes), streaming subscriptions grow ~13%, fitness downloads jump 58%, and games on connected TV surge 74%. Global app spend from purchases climbs 23% to $50B with $36 billion from games; consumers average four app subscriptions and $20/month. Recommendation: prioritize paid UA and retargeting to boost LTV, test OTT/CTV inventory linked to attribution, adopt campaign automation (marketers average 19 campaigns across 14 networks) to scale quickly.
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chapters (11)
- 0:00Start
- 2:53What we'll cover
- 4:02Mobile Adoption Boomed in 2020 - Advancing 2-3 Years in 12 Months
- 4:56Pandemic-driven mobile consumption
- 5:43Video streaming surged
- 10:14Who's streaming?
- 11:35Subscriptions drive consumer spend
- 12:06How consumers are using subscription
- 13:591 User Acquisition
- 20:11Scale fast with Automation
- 20:43To wrap up- what we covered