Games Marketing Insights for 2021
summary
Facebook IQ and Facebook Gaming commission a study that finds mobile gaming surges: 8.6 million new UK mobile gamers (roughly 54% of the population), new players average 1.5 hours more per week, and new gamers spend more on in‑app purchases than existing players, who play more but spend less. Players favor ad‑supported models, new gamers are more open to alternative monetisation, and live streaming explodes—7.46 billion viewing hours and a 91.8% year‑over‑year growth.
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