Curated Panel: Funding, Scaling & Selling Your Hypercasual Studio in 2020
summary
Hypercasual studios get practical routes: start with a publisher to learn UA, creatives and monetization, then self-publish once a hit proves the process; investors and publishers increasingly fund UA or take equity, while debt financing buys runway. Examples: tie-dye 60M installs in ~4 months, publisher-side scale reached 115M downloads this year. Fast CTR then CPI testing and a soft-launch monetization check (rough green mark ~30c CPI on iOS US) decide scale; M&A flows to publishers, location helps but economics and repeat-hit math drive deals.
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