Going Global by Going Local
summary
Company has 800,000 merchants and expands payments into new countries by shipping concrete fixes not platitudes — launches: Hong Kong in 5–6 weeks, Spain in 3 weeks; bank account setup in Hong Kong takes over six months; Japanese onboarding requires katakana and kanji fields plus a CD of bank/branch CSVs parsed quarterly; a Splunk dashboard surfaces failed signups so engineers deploy a fuzzy search to fix bank lookups; a new payment service handles Sofort (payments pending up to 14 days) and Klarna; forms move to GraphQL/React with JSON schemas.
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chapters (10)
- 0:00Start
- 4:20Learning from past launches
- 6:52Writing a playbook
- 9:07Anatomy of a country launch
- 16:05Japan data modelling
- 23:21Local payment methods
- 27:44Current onboarding form structure
- 28:13Dynamic form rendering
- 29:43Looking back
- 31:28Conclusion
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