A New Approach to Defining BI Requirements
summary
Argues that BI requirements must start with the decision to improve, not the data, using the Decision Model and Notation (DMN) standard to map questions, allowed answers, information inputs and knowledge sources. Shows a concrete call‑center example: the select an appropriate marketing offer decision decomposes into three subdecisions (now a good moment, suitable products, offer value), reveals missing data and stakeholders, and ties directly to KPIs. Cites survey shift from 27% to 69% prioritizing decisions in 12–24 months and explains how models drive analytics, deployment and business cases.
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chapters (8)
- 0:00Introduction
- 1:03New BI requirements approach
- 6:03Decisions in business contexts
- 15:14Decision model and notation
- 20:07Building decision model
- 36:36Decision models for analytics
- 44:40Integrating decision models
- 47:49Questions and answers with the audience
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