Setting a foundation for analytics as a business utility
summary
Focus is on getting business context, not more reports: ask the right questions, run investigative analytics, then deliver a single-slide conclusion plus supporting evidence. A concrete example finds a hiring/selection effect and saved $7 million by stopping a misguided investment; predictive models and BI summaries are tools but not substitutes for analysis. The operating rules are help me understand what you are trying to achieve, treat analytics is a verb, and require partner readiness to act before building solutions.
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chapters (11)
- 0:00Introduction
- 1:44Analytics as business utility
- 5:11Context in analytics
- 10:45Data to insights
- 17:40Analytics as problem-solving
- 22:30Answers in one slide
- 24:37Analytics as decision-making
- 27:28Collaborating with business
- 30:36Value requires action
- 32:02Cultural barriers in analytics
- 34:11Q&A
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