Enabling Customer-Driven Insight: How Intel is Delivering Self-Service BI
summary
Intel claims a four‑prong program—partnership framework, agile data marts, MDM and a data lake—cuts report delivery from ~six months to 4–6 weeks, shifts 70%+ of sales and marketing analysts to self‑service (industry average ~22%), and slashes backlog and unused reports. Implementation uses Scrum/Agile, BI front ends plus spreadsheets embraced as a UI, Hadoop for the lake, and a federated data‑mart architecture with BICCs and lean governance. Result: high adoption, fewer ETL shadow systems, and measurable user satisfaction gains.
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chapters (12)
- 0:00Self-service BI at Intel
- 3:15Traditional BI challenges
- 10:38Business and IT perspectives
- 19:04Business user behavior
- 22:53Four-pronged strategy
- 25:21Partnership framework
- 33:10Agile data architecture
- 37:18Self-service BI definition
- 40:29Transformation results
- 41:56Lessons learned
- 45:23Future data Lake
- 47:10Q&A
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