This Startup Life: A Developer's Mistakes and Tips
summary
552 days after the idea a transition from full-time .NET developer to running a payments startup called Pitch results in concrete lessons: built a custom payments engine and then launched an integration product that paid invoices (ChargeConnect), which actually attracts customers. Growth hits: about 100 merchants, three-month lag from signup to revenue, nine months to bank integration, and a cash runway low point near $93k implying ~ $110–120k needed. Biggest mistakes: building before selling and targeting everyone instead of a small, identifiable market.
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chapters (11)
- 0:00Start
- 17:43Failed projects
- 24:26Target Market
- 28:40Benefits of consulting
- 35:03GOCARDLESS
- 37:55Accidentally Finding Market Fit
- 40:35Find a Partner / Ambassador
- 42:09SAAS Long Ramp of Death
- 45:29It is REALLY all about people!!
- 46:45Bootstrapping vs Funding
- 48:58Tips from a Venture Capitalist
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