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Fonts, Form and Function: A Primer on Digital Typography

Talkat NDC London 2017 · 2017-01-16..01-20· [design-collaboration]
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Shows that usable digital typography depends on concrete choices: prefer large x-height and low stroke contrast for body text, pick tried‑and‑true families for legibility, and pair a personality display face with a neutral body. Uses grids, bold size/weight contrast and a modular scale (example base 24px, golden ratio 1.618 suggested) to build hierarchy. Covers web tooling and formats — font‑face, Google Fonts, icon fonts and WOFF2 — and explains hinting, dpi quirks (72 vs 96) and why screen‑specific type changes (e.g., Ikea 2009) matter.

AI-written summary · about

  1. 0:00Start
  2. 0:09Fonts, Form & Function A Primer on Digital Typography
  3. 11:29TYPE THAT WORKS
  4. 15:55weatherman
  5. 16:10sunshine
  6. 19:08Serifs
  7. 23:53Kevin Bacon
  8. 24:16Clarendon
  9. 28:03Pairing Strategies
  10. 42:07Pixel Lab Case Studies
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