What the Music Industry Can Learn From the Game Industry
summary
Built a series of 30-second interactive Instagram episodes for Ronnie Rex that match new-song engagement, made a full mobile title Oco Game / DJ Runner with fans embedded via contest and cartoons of other artists that spurred tournaments and sharing, each 2D episode produced on a shoestring using 2D pixel art and took about one day per episode to create; result: clear uptick in reach and fan interaction, copied by Sony Music Finland a year later (DJ Regard), proving gamified music content works.
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chapters (7)
- 0:00Introduction
- 1:44Instagram Stories success
- 2:47Oco Game engagement
- 4:29Music gamification
- 6:13Covid gamified solutions
- 8:20Industry response
- 9:46Call to action
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