New and advanced Google Play tools for game developers
summary
Google Play Console shows exactly what to do: use internal, closed and open testing to catch bugs early (BRAVOCO’s Forces of Freedom recruits testers at events and reaches 10 million players), run pre-launch reports and demo loops (Halfbrick automates replay tests for FPS and crash metrics), use Device Catalog to prioritize fixes across RAM/SoC, try preregistration (Nexon gets 2.5M preregs; Play drove 46% of those with ~70% D7 conversion), and ship Instant games (10 MB limit) to lift acquisition.
AI-written summary · about
chapters (16)
- 0:00Introduction to play tools
- 2:55Internal testing strategies
- 5:28Closed testing best practices
- 7:59Open testing and early access
- 10:05Pre-launch reports and loops
- 12:08Content and launch planning
- 14:15Device catalog and targeting
- 18:48Pre-registration benefits
- 21:44Global pre-registration access
- 22:30Country targeting for launch
- 25:24Post-launch audience growth
- 27:56Google Play instant games
- 30:33Monitoring with Android vitals
- 32:17Future live ops features
- 32:41Revenue and subscriptions
- 35:36Continuous improvement
related talks
20mNew and advanced Google Play tools for developers
17mPlan and optimize your game for success on
16mIntroduction
42mSecrets to App & Game Success on Google Play
40mWhat's new for Developers in Google Play
14mWhy you should be using Google Play Games services
34mApp growth best practices and decision-making with the Google Play Console
26mWhat's new in Google Play