Grow and optimize your subscriptions with new Google Play features
summary
Google Play adds concrete subscription controls: a new subscription center with discovery, deep links, backup payment methods and a cancel survey; real-time developer notifications via Cloud Pub/Sub so servers get immediate events (hold, cancel, restore); refunds by order ID and partial refunds; mandatory SKU price changes with 30‑day user consent and seven‑day dev notice (early access); richer retention/cancellation reports; and the Play billing library v1.1 (keeps renewal dates on upgrades, required for future features). Test renewals speed to ~5 minutes and several features are live while others roll out soon.
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chapters (7)
- 0:00Introduction to subscriptions
- 4:44Current features and success
- 8:06New user-facing features
- 17:25Developer flexibility tools
- 25:46Client-side integration
- 30:23Server-side integration
- 33:40Conclusion and resources
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