Google Play Instant: How app developers are finding success
summary
Google Play Instant launches native app experiences on Lollipop+ across over one billion devices and claims measurable business lifts: partners report up to 30% more installs (NOS.nl), 13% from realtor.com, up to 19% install uplift from Try Now, Wego sees 27% higher conversions, Viki boosts watch time 9→47 minutes, and Vimeo shows 130% engagement and ~15% of installs coming from Instant. Implementation uses configuration APKs, the Google Play Core Library, and an optional 10-Megabyte Program for a small entry-point and Try Now/web banners.
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chapters (13)
- 0:00Start
- 0:21Android Instant
- 1:24Native Apps
- 2:16Why Well App Discovery Is Hard
- 12:25Notifications in Beta
- 13:09Summary
- 17:54Conversions
- 19:15Vimeo
- 21:11Stages of Development
- 21:33Reusing Your App Size
- 22:29Google Play Code Library
- 23:49Enable Traffic To Go Directly to Your Instant App
- 25:49Measure the Performance and the Success
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