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Google Pay best practices for great payment experiences

Talkat Google I/O 2018 · 2018-05-08..05-10· [payments-and-fintech, web-platform]
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Checkout friction is quantified: 46% of top sites delay error messages, 29% lose entered data on back navigation, and 69% of carts abandon; Google Pay claims 100M+ installs and partners report big lifts — HotelTonight +65% booking completion, Airbnb 11× volume, Game Time 2× conversion. Implementation details: use Chrome Autofill with correct autocomplete attributes (card CSC = CC‑CSC), prefer the dark Google Pay button, enable guest checkout, show full totals, and use recommended processors at g.co/pay/developers.

AI-written summary · about

  1. 0:00Introduction
  2. 3:23Google Pay overview
  3. 5:32Userfocused approach
  4. 8:09Principles
  5. 11:24Security
  6. 18:24Demo
  7. 21:04Autofill
  8. 31:17New experiences
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