From local aesthetics to global space: visual design for the Western market
summary
An artist from Titmouse (background painter/layout) explains how Ukrainian visual design and portfolios should be adapted for Western game markets. The talk identifies differences in competition and expectations, describes challenges when shifting from local stylistic conventions to styles that appeal internationally, and offers practical ways to overcome those hurdles to stay competitive.
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chapters (15)
- 0:00Introduction
- 1:27Western market pros and cons
- 5:01Western artists' edge
- 8:54Ukrainian artists' strengths
- 11:47Language and culture barriers
- 13:55Cultural communication differences
- 16:18Aesthetics in global projects
- 23:00Local experience shapes vision
- 25:31Research and references matter
- 30:24Western production workflow
- 35:41Finding international contracts
- 36:23Roles in global projects
- 39:30Before the Storm project
- 40:32AI impact on industry
- 43:46Summary
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