Sponsorship: What Happened, and What It’ s Worth
summary
Company Blinkfire explains that 14 years of measuring sponsorships turned social posts from freebies into quantifiable assets, using computer vision and AI to detect logos and where they appear, and offering real-time analytics so clubs can prove delivery instead of a yearly report. Claims include a 1 million‑view Instagram post being monetized, digital posts that now earn “millions,” and marketplace frictions after Nielsen changed TV metrics; an owner once paid about 40 million for Ferrari placement for emotional value.
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chapters (7)
- 0:00Sponsorship evolution
- 1:45Social media impact
- 3:11TV ratings challenges
- 4:17Sponsorship success for clubs
- 6:44Real-time analytics
- 7:28Players as media companies
- 9:36Sponsorship pricing
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