Circular Economy Challenging the Sports Business
summary
Prezero and the Schwarz Group deploy a certifiable Road to Zero Waste framework across 10 countries, 4,600 locations and 170 recycling facilities, handling 15 million tonnes a year and aiming for 95% reuse/recycle by 2030 and 50% less food waste. Pilots at clubs and Euro 24 use color‑coded sorting, reusable food containers and buyback streams; Euro 24 hits 87% recycling at first certification (bronze) and PVC banners get repurposed into youth gear.
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chapters (9)
- 0:00Circular economy in sports
- 3:37Waste as strategic resource
- 7:10Prezero’s circular model
- 10:03Zero waste goals and strategies
- 13:13Circularity in sports events
- 18:32Scaling circularity in football
- 22:06Euro 24 case study
- 24:12Expanding circular practices
- 25:19Summary and call to action
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