A New Generation of Recycled Sportswear: Low-Impact. High-Performance

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Brand converts fishermen-collected marine litter into recycled polyester yarn and uses it in a sports line launched in 2023, balancing performance by minimizing elastane and keeping garments mono-material for recyclability. Uses an Upcycling the Oceans supply loop, reports an impact P&L: +€0.02 per €1 sold versus -€0.06 for peers, and pauses bestsellers until lower-shedding fabrics arrive — current polar fleece sheds 50% less microfiber but work continues on further reduction.

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" chapters (15)

1. 0:00Ecoalf and sustainable sportswear
2. 1:47Upcycling Oceans project
3. 2:54Ecoalf’s impact P&L
4. 4:44Sustainability mission
5. 5:27High-performance recycled sportswear challenges
6. 7:12Fast fashion competition
7. 8:38Sustainable garment lifespan
8. 10:04Natural vs synthetic materials
9. 11:05Athletes and sustainable brands
10. 11:47Avoiding greenwashing
11. 13:35Sustainable growth standards
12. 14:37No growth for sustainability
13. 15:40Microfiber pollution in fleece
14. 16:01Secondhand shopping sustainability
15. 17:45Sustainable sportswear future