Reaching the Next-Gen Through Sports Formats
summary
Launches a five-a-side Icon League that hits 18 million revenue in year one and draws 2.1 million unique viewers per match day, and a Legacy Series basketball tour that sells out three German arenas, moves 10,000+ tickets and generates 20 million social views using an animated LED floor for sponsor activation. Builds Entourage World as an incubator/franchise model owning formats, talent access and a bespoke scoring/player-tracking OS to license data to betting and prediction markets.
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