Digital Marketing Europe 2025
2025-03-18..2025-03-20
Vilnius, Lithuania
[Digital Marketing Europe 2022, Digital Marketing Europe 2023, Digital Marketing Europe 2024, Digital Marketing Europe 2025, Digital Marketing Europe 2026]
who it's for
digital marketers, marketing managers, seo specialists, paid media managers, email marketers, content marketers, marketing analysts, marketing technologists
topics
Digital Markets Act compliance; ai in email marketing; ai adoption frameworks for staff; ugc ads optimisation and metrics; seo for search generative experience; local and international seo; feed optimisation for free listings; mobile wallet customer loyalty; website localization process; ga4 measurement and reporting; bayesian marketing budget allocation; gamification in email marketing
| title | author | length |
|---|---|---|
| Best Practices for Navigating the New DMA Landscape | Bertram Croes, Kimberli Lewis, Martin Parsin, Niko Pandlowsky | 44m |
Data from Sinda research in France Germany and Ireland gives clear takeaways not vague theory: the DMA goes live Feb 2024 and users behave differently — 45%… | ||
| Leveraging AI in Email Marketing: From Concept to Execution | Stefan Chiriacescu | 46m |
Concrete numbers and repeatable steps: domain authentication and a two‑week warm‑up, removing 25–30% of inactive addresses, and choosing an ESP that integrates… | ||
| Integrated Marketing Winners: Skip Theoretical Bullshi*t & Show me MONEY | Marty Weintraub | 45m |
Case studies show exact outcomes: an integrated SEO program for a public‑safety SaaS delivers 599 high‑quality SEO leads, $3.68M pipeline, recurring $2.6M and… | ||
| The AI Framework - How to Engage the Staff of a Company to Use AI Correctly? | Sanjay Sauldie | 55m |
Session name: The AI Framework - How to Engage the Staff of a Company to Use AI Correctly? Speaker: Sanjay Sauldie
Session description: Unified strategy… | ||
| The Role of AI in Modern Marketing | Sanjay Sauldie, Vlad Zhovtenko, Enrico Pavan, Azahara Corrales, Iveta Makedonska, Alina Mazzotti, Anni Salo | 45m |
Panel claims teams build AI agents pipelines that prepare data, analyze it and spin up CRO tests, reporting a typical two or three hours saved per task versus… | ||
| Navigating the 'Messy Middle' with Digital PR | David White, Rosa Mitchell | 54m |
Claims that digital PR both builds links and steers the messy middle into purchase action with measurable business outcomes using concrete tools and methods… | ||
| Marketing in the Age of AI: Strategies for Staying Ahead of the Curve | Azahara Corrales | 45m |
Claims five concrete challenges (breaking stigma, cost-driven substitution, org unreadiness, rising inequality, marketing evolution) and predicts most routine… | ||
| The Story of My Dropshipping Side Gig | Aurimas Paulius Gircys | 41m |
A family launches Puptastic Toys on Shopify in two weekends, sourcing products with DSers + AliExpress and pricing at roughly five times cost; early… | ||
| AI Adoption in European SMEs Unlocking Potential in Digital Marketing | Oded Ouaknine, Paul Wood, Sandy Lohr | 47m |
Survey of 538 European SMBs across Germany France UK Poland and Sweden finds 58% adoption but mostly for idea generation and simple automation rather than… | ||
| We Are Cave Men, Flying Jet Planes | Miroslav Varga | 46m |
Claims concrete tactics and results: changing account currency to Indonesian rupiah produces sub‑€0.001 per‑click bids, exploiting Google data freshness… | ||
| True Connections - Relationship Marketing in the Digital World | Martin Greif | 59m |
Claims include that rewriting an About page produces seven figures in revenue, a homepage redesign yields a 277% conversion uplift, and removing rotating… | ||
| How to Come Up with Creative Ideas When You Aren’t Creative | Luke Cope | 41m |
A repeatable method emerges: give a prompt, run a theme analysis across social and publication data (BuzzSumo, FOI requests), surface surprising metrics (63%… | ||
| Cracking the Code: How to Create a Modern Marketing Strategy That Drives Results | Alina Mazzotti | 42m |
Argues for a pragmatic, performance-first digital plan that wins when time and budget are tight, using GA4 and Google Tag Manager plus Microsoft Clarity to… | ||
| Your Brand is What Google and AI Say it is. This is How You Can Take Back Control | Jason Barnard | 44m |
Claims a repeatable method to control what search and AI recommend by building an entity home hub and forcing consistency across the web using Google’s… | ||
| Crafting UGC Ads with a 50% Hook Rate, 50% Lower CPA, and 3x ROAS at Scale | Iveta Makedonska | 43m |
Claims a 50% hook rate, 50% lower CPA, and 3x ROAS at scale and shows how those numbers come from a specific workflow: briefing templates that force 6–10… | ||
| SEO and the Future of Search | Anni Salo, Georgia Tan, Nikolaj Mogensen, Stefan Chiriacescu | 41m |
Panel claims free product listings and product-first Google shopping shift search behavior, cites 20% increase in Google searches (2024) versus modest ChatGPT… | ||
| How to Get Traditional PR Teams on Side as a Digital PR / SEO | Amy Irvine | 40m |
Concrete tactics and outcomes: a survey of 100+ digital PRs finds 72% blocking outreach and other stats (67%, 62%, 59%, 49%, 35%, 20%) showing recurring… | ||
| New Dimensions of Customer Loyalty and Engagement: Discover Mobile Wallets | Mike Korba | 38m |
Claims that Apple Wallet and Google Wallet become full marketing channels with no app build and actual demos showing a landing-page flow that issues cards via… | ||
| Consistency at Scale: The New Age of Collaborative Brand Management for Global Teams | Raitis Velps | 23m |
Claims that moving from PDFs to dynamic cloud-based guidelines cuts asset-finding time (one case shows a designer spending a full day hunting for one file) and… | ||
| A Pro Wrestler's Guide to Becoming the Local SEO Main Event | Dane Saville | 41m |
Crash course with numbers and tactics: a study of 3,000 Google Business Profiles shows top map listings average 2,381 reviews and a 4.1 rating vs 1,100 and 3.7… | ||
| How to Increase Your Organic Traffic by Going International | Gregoire Lacan | 27m |
Claims that localize not just translate and use subfolders for international SEO are backed by concrete steps: set hreflang tags, duplicate and rename images… | ||
| Using Aristotle's Ethos, Pathos & Logos Principles To Maximise SEO Impact | Amanda Walls | 41m |
Claim: applying Aristotle's ethos pathos and logos to SEO turns traffic into measurable revenue by pairing credibility, emotion and logic. Methods include… | ||
| Winning Free Listings and Product SGE with Feed Optimization | Nikolaj Mogensen | 40m |
Claims concrete results: optimizing the product feed yields measurable lifts — examples include a 40% uplift in Free Listings traffic and €1.3M annual revenue… | ||
| How to Approach SEO in a Drastically Changing Environment | Andre Alpar | 43m |
Claims: 75% of searches still happen on Google and regular search traffic rises about 20% even after big LLM launches (Gemini ChatGPT); observed tools include… | ||
| Focus on Brand and Traffic in the Realm of Google AI Overviews | Alexandra Tachalova | 45m |
Argues that classic SEO link building loses power to Google AI overviews but links still drive referral traffic and brand context, claiming 30,000 links over… | ||
| E-E-A-T - Why It's Not Just a SEO's Problem | Olivia Day | 39m |
Argues that E‑E‑A‑T is a company‑wide, measurable reputation program not just an SEO checklist: concrete wins include digital PR earned editorial links and… | ||
| How to Reverse Engineer the SERPs to Find The Real Reasons Why You’re Not Ranking | James Brockbank | 55m |
Shows a step-by-step reverse engineer the SERPs process: map SERP features and page types, measure page query count with SEMrush/Ahrefs, check site-level… | ||
| SEO Gone Wrong! - Learn Risk Free from Terrible SEO Mistakes! | Kaspar Szymanski | 51m |
Three anonymized case studies lay out concrete failures and fixes: a luxury retailer loses visibility after a domain migration with no audit, trademark claim… | ||
| The Conversion Trinity - Mastering SEO, PPC & Design for Maximum Impact | Georgia Tan | 41m |
Claims a unified conversion trinity approach lifts real metrics: a case using Google Ads and GMBB plus content, site architecture and linkbuilding reaches… | ||
| SEO Tactics That Actually Work | Adam Riemer | 28m |
Claims concrete tactics: stop chasing backlinks and stopped building backlinks five or six years ago while tracking internal‑link conversions that drive… | ||
| Are You Sure Your Startup Idea Actually Fits the Market? | Elinor Cohen | 47m |
Nails claims to numbers: 90% of startups fail and 42% fail for “no market need” (CB Insights postmortems). Method is concrete: flip the usual order and start… | ||
| AI + Your Data = Great SEA Results | Lars Maat | 40m |
Shows concrete wins: uses Chat GPT and custom GPTs for ad copy and bulk spreadsheets, Vertex AI and Feed gen to enrich product feeds, Google Vision API +… | ||
| How to Add Gamification to Your Email Marketing Strategy | Dmytro Kudrenko | 41m |
Claims that gamification lifts email ROI by 300% and boosts brand awareness, backed by case numbers like a wheel-of-fortune 20% lift and thousands of… | ||
| A Step-By-Step Website Localization Process | Silvi Nunez | 33m |
Defines localization as more than translation and gives step by step choices: market research criteria, content inventory templates via a QR code, and concrete… | ||
| Winning Strategy for Digital Advertising - Stop Wasting Budgets & Maximize ROAS with Data | Anni Salo | 38m |
Demonstrates moving browser pixel work to server‑side collection, sending enriched CRM and POS data to ads via conversion APIs, and using a plug‑and‑play… | ||
| Keep Calm and Bring Traffic - How to Safely Scale Your Content Using AI | Tom Winter | 26m |
Shows a concrete, repeatable workflow for scaling content: crawl SERPs with Ahrefs, cluster keywords with LLMs, build briefs from customer pages into a vector… | ||
| Google GA4 Dungeons And Dragons | Enrico Pavan | 36m |
Describes concrete GA4 fixes: stop sending user_id as the identity field and instead push a CRM_ID variable so blended identity works and reduced not_set… | ||
| Center of Excellence: The Key to Achieving Organizational Cohesion | Ieva Vaitiekunaite | 38m |
Describes a concrete CoE blueprint: a shared inbox for requests, an online community and monthly global calls, short demos and training paths, plus lightweight… | ||
| Measuring the Efficiency of Paid Customer Acquisition Campaigns | Vlad Zhovtenko | 42m |
Argues that owning raw ad and conversion data is essential and that switching reports to show conversions by click time vs conversion time changes optimization… | ||
| How to Allocate Marketing Budget - Bayesian Approach to the Rescue | Natalia Ziemba Jankowska | 39m |
Bayesian Media Mix Modeling that actually fits marketers claims to recover wasted spend and captures adstock, spillover and diminishing returns using a… | ||
| nothing matches | ||