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Natalia Ziemba Jankowska

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Media Mix ModellingPyData London 20252025-06-06
Bayesian Media Mix Modelling shows how attribution, adstock and spillover, and daily-level channel data pin down which buys actually move revenue. A deployed…
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How to Allocate Marketing Budget - Bayesian Approach to the RescueDigital Marketing Europe 20252025-03-18
Bayesian Media Mix Modeling that actually fits marketers claims to recover wasted spend and captures adstock, spillover and diminishing returns using a…
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