We Are Cave Men, Flying Jet Planes
summary
Claims concrete tactics and results: changing account currency to Indonesian rupiah produces sub‑€0.001 per‑click bids, exploiting Google data freshness refunds yields 55,940 free clicks, and daily one‑day campaigns exploit a measurable honeymoon effect that briefly multiplies conversions. Uses Google Ads tools (Sentiment Score), ChatGPT with the Risen prompt pattern, and cultural‑script tests (Cyrillic/Korean) that flip CTRs. Repeats an eBay experiment where adding stories turns $250 of purchases into $88,000 of sales.
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chapters (11)
- 0:00Introduction
- 3:20Privacy surrender lesson
- 7:57Tech reshaping behavior
- 16:30Humans buy stories
- 21:23Google Ads hacks
- 27:20Sentiment score & AI headlines
- 32:52Asch conformity experiment
- 36:51AI breaking creative limits
- 37:47Simpson’s paradox
- 42:03Focus on non-converters
- 43:09Q&A
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