True Connections - Relationship Marketing in the Digital World
summary
Claims include that rewriting an About page produces seven figures in revenue, a homepage redesign yields a 277% conversion uplift, and removing rotating banners recovers an 8–12% conversion loss. Practical builds are wireframes, visual navigation, trust bars and click-to-call headers that proved measurable (phone in top-right increases trust). Testing and tooling use named products: OmniConvert and Microsoft Clarity, plus VWO, Optimizely and Hotjar for A/B tests, heatmaps and live experiments, with several case studies showing real revenue impact.
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chapters (7)
- 0:00Introduction
- 7:16Digital marketing fails
- 13:37Lower marketing costs
- 21:22Visitor questions
- 26:21Comments and wireframes
- 35:35Make visitors feel safe
- 44:02Questions and answers session
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