Persuasive Design Patterns—Design experiences that enhance and align with motivations
summary
Defines three pattern families—conversion, trust, and engagement—and gives concrete tactics and outcomes: use of loss aversion (Instagram stories, limited trials), scarcity signals (Airbnb, Amazon), Authority badges and logos that lift conversion by 69% in one A/B test, social proof adding 58% in another, and a loyalty SaaS using the Hook model with notifications, variable reward catalogs and badges that raise engagement up to eight times. Emphasizes A/B testing, clear opt-outs, and ethics to avoid dark patterns.
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chapters (10)
- 0:00Introduction
- 2:26What is persuasive design
- 9:52Trust design patterns
- 12:46Social proof design patterns
- 15:23Hook model
- 20:34Variable rewards
- 22:58Endowment effect
- 25:03Completion effect
- 27:26Gamification
- 35:16Cheat Sheet
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