How to Get Traditional PR Teams on Side as a Digital PR / SEO
summary
Concrete tactics and outcomes: a survey of 100+ digital PRs finds 72% blocking outreach and other stats (67%, 62%, 59%, 49%, 35%, 20%) showing recurring problems; refusal to accept refused to buy links as a solution; tools named include Google Search Console and SEMrush plus Ahrefs CoverageBook Quoted ResponseSource and BuzzStream; repeatable fixes are onboarding immersion sessions, shared roadmaps and media lists, weekly updates and QBRs; case study: a JD Outdoors store launch that invited journalists and earned real links and coverage.
AI-written summary · about
chapters (16)
- 0:00Traditional vs digital PR
- 1:46Traditional vs digital PR differences
- 3:53PR collaboration challenges
- 8:06Journalist relationships
- 11:13Team communication
- 15:20Case study: JD Outdoors
- 18:39Aligning PR goals
- 22:52Digital vs traditional PR
- 26:44Terminology and process gaps
- 29:53PR team alignment strategies
- 33:00Collaboration over competition
- 33:45Q&A: PR metrics tools
- 34:49Q&A: PR generational differences
- 35:51Q&A: In-house vs agency
- 37:37Q&A: Traditional PR future
- 39:03Q&A: Journalist outreach platforms
related talks
45mCreating digital PR strategies to navigate the ever-changing news agenda
29mPR for startups: How to stand out from the crowd
33mGEO - Frameworks and Case Studies to Get More Visibility in LLMs
32mSEO for technical articles
48mHow to Create an SEO Content Strategy for Your Startup From the Scratch: Free Templates Included
36mStop Relying on Referrals
33mLinkedIn Growth Tactics for Startups
48mA Proven Blueprint for a Scalable Content Strategy