How to Come Up with Creative Ideas When You Aren’t Creative
summary
A repeatable method emerges: give a prompt, run a theme analysis across social and publication data (BuzzSumo, FOI requests), surface surprising metrics (63% of festivalgoers would drive after partying; 2,500 petition signatures in 24 hours; 25,000 raffle entries), build bespoke assets (a petition, a temporary festival car‑insurance product, limited Roger Pro sneakers with racket strings), validate with paid social and targeted outreach, and measure real outcomes—national press, links, traffic and ranking lifts—proving idea first format second.
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chapters (13)
- 0:00Creative struggles in agency life
- 1:52Content marketing saturation
- 3:20AI’s creative limits and our test
- 5:08Accidental creative process
- 7:13Theme analysis for ideas
- 9:20Validating ideas and avoiding clichés
- 10:43Untapped angles and avoiding repetition
- 12:28Matching ideas to formats
- 13:51Case study: Toilet extinction campaign
- 19:54Case study: Federer tennis sneakers
- 25:07Fake football player gambling awareness
- 27:55Key takeaways and process refinement
- 29:39Q&A
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